---
title: "Introduction to Price Lists"
description: "Learn how price lists work in Sarah and how they can help you segment your customers."
keywords: ["price lists", "prices", "segmentation", "customers", "discounts"]
lastUpdated: "2025-01-26"
---

# Introduction to Price Lists

Price lists allow you to **define differentiated prices** for different customer groups, sales channels, or commercial situations, giving you flexibility to adapt your pricing strategy.

## What are Price Lists?

A price list is a set of rules that modify the base prices of your products according to certain criteria. You can create multiple lists and assign them to specific customers or use different lists in different channels.

## Main Features

### Multiple Lists

You can create as many price lists as you need:

- List for wholesale customers
- List for retail customers
- List for online sales
- List for special promotions
- List by region or area

### Adjustment Types

Each list can use one of two adjustment types:

- **By Value**: Increases or decreases price by a fixed amount
- **By Percentage**: Increases or decreases price by a percentage

### Flexible Assignment

You can assign price lists to:

- **Individual customers**: Each customer can have their own list
- **Sales channels**: Different prices for POS vs online store
- **Specific contexts**: Use temporary lists for events

### POS Integration

Price lists are automatically applied at the point of sale when:

- You select a customer who has an assigned list
- The sales channel has a default list
- You manually change the active list

## Common Use Cases

### Segmentation by Customer Type

**Example:**
- "Wholesale" list: -15% on base prices
- "Retail" list: Base prices without modification
- "VIP" list: -10% on base prices

### Prices by Channel

**Example:**
- "POS" list: Base prices
- "Online" list: -5% on base prices (to incentivize online purchases)

### Temporary Discounts

**Example:**
- "Liquidation" list: -30% on base prices
- "Black Friday" list: -25% on base prices

### Prices by Region

**Example:**
- "CABA" list: Base prices
- "Interior" list: +10% on base prices (due to shipping costs)

## How It Works

1. **Create a price list** with its type (value or percentage) and adjustment
2. **Assign the list** to customers or channels
3. **In POS**, when you select a customer with assigned list, prices adjust automatically
4. **Products** show price according to the active list

## Benefits

- ✅ **Customer segmentation** with personalized prices
- ✅ **Commercial flexibility** to adapt prices according to context
- ✅ **Automation** of price adjustments
- ✅ **Better control** over margins and pricing strategies
- ✅ **Personalized experience** for each customer type

## Limitations

- Price lists apply to **all products** in the list
- You can't have specific prices per product within a list (use promotions for that)
- Adjustments are **global** for all products

## Next Steps

- [Creating Price Lists](/docs/pricing/creating) - Learn to create your first list
- [Assigning Lists to Customers](/docs/pricing/assigning) - Configure assignments
- [Bulk Price Updates](/docs/pricing/bulk-updates) - Manage bulk changes