---
title: "Store Setup"
description: "Step-by-step guide to configure your online store in Sarah."
keywords: ["store", "configuration", "setup", "config"]
lastUpdated: "2026-08-18"
---

# Store Setup

This guide will help you configure your online store from scratch.

## Access to Configuration

1. Navigate to **Settings** or **Company** in the main menu
2. Look for the **"Online Store"** or **"Shop"** section
3. Or access directly from your store URL and click "Configure"

The screen has a **top bar** (title, active/closed status, public URL, save) and **four tabs**:

- **General**: URL, domain, social links, and store description
- **Catalog & sales**: pricing, stock, pickup, minimum order, and product grid
- **Design**: theme, header, marquee (text and optional pin above the menu), and footer media (Beauty theme)
- **Advanced**: analytics scripts and featured highlights (Pro plan)

## Basic Configuration

### Company Information

**Company Name**
- Name that will appear in the store
- Also used for SEO and metadata

**Description (About)**
- Descriptive text about your company
- Appears on the store page
- Useful for SEO

**Logo**
- Upload your company logo
- Shown in store header
- Recommended format: PNG or SVG with transparent background

**Header Image**
- Large image that appears at the top
- Recommended format: 1200x400px or similar
- Can be a photo of your store, products, etc.

### URL and Domain

**Store Slug**
- Unique identifier for your store
- Format: only letters, numbers, and hyphens
- Resulting URL: `https://[slug].sarah.ar`

**Custom Domain (Optional)**
- If you have your own domain, you can connect it
- Example: `https://store.mycompany.com`
- Requires additional DNS configuration

**Online store active**
- Toggle in the **Settings → Online Store** top bar (next to the public URL)
- When disabled, the public storefront shows a closed notice and does not accept orders
- Products and settings are preserved; you can turn it back on anytime

### Contact Information

**Address**
- Physical address of your business
- Shown in the store

**Phone**
- Contact number
- May appear in the store

**Email**
- Contact email
- Used for notifications and communication

## Product Configuration

### Show Prices

**Hide Prices**
- If enabled, prices are not shown in the store
- Useful for B2B businesses that require inquiry

**Price List**
- Select which price list to use in the store
- If none selected, base prices are used

### Stock

**Sell without Stock**
- If enabled, allows selling products even if there's no stock
- Useful if you handle orders on demand

**Enable Products**
- Only products with `enable: true` appear in the store
- Control which products are shown from Inventory module

## Payment Configuration

### MercadoPago

To accept online payments, you need:

1. **Connect a Cash Register with MercadoPago**
   - Go to **Cash Registers**
   - Create or edit a cash register
   - Connect MercadoPago with your credentials
   - Mark cash register as enabled for store (`enable_shop: true`)

2. **Multiple Cash Registers**
   - You can have several cash registers with MercadoPago
   - Customer can choose which one to pay with

### Available Payment Methods

- **MercadoPago QR**: Customer scans a QR code
- **Payment Link**: A link is generated to pay
- **Cash (Pickup)**: Only available for store pickup

## Shipping Configuration

### Enable Shipping

**Allow Shipping**
- Activate or deactivate home delivery option
- If deactivated, only store pickup is allowed

### Store Pickup

**Allow Pickup**
- Activate or deactivate store pickup option
- If enabled, customer can choose to pick up at your business

### Correo Argentino Integration

To automatically calculate shipping costs:

1. Go to **Settings > Shipping**
2. Add your Correo Argentino credentials
3. Configure your origin address
4. Store will calculate costs automatically

## Visual Configuration

### Theme

Select a predefined theme:

- **Default**: Basic and clean theme
- **Dark**: Dark theme
- Other themes available according to your plan

### Customization

- **Colors**: Customize main colors (if theme allows)
- **Fonts**: Select fonts (if available)
- **Layout**: Design options (if available)

## Additional Features

### Marquee (Sliding Banner)

**Marquee Text**
- Text shown in a sliding banner
- Useful for promotions or announcements

### Store Features

You can configure features shown in the store:

- **Pick-up at store**: Information about pickup
- **Shipping nationwide**: Shipping information
- **Multiple payment methods**: Payment information
- **Protected purchase**: Security information

Each feature can have:
- **Icon**: Emoji or icon
- **Title**: Feature name
- **Description**: Explanatory text
- **Enabled**: Activate or deactivate

### Installments

**Show Installments**
- If enabled, MercadoPago installment information is shown
- Helps customers understand payment options

## SEO and search visibility

Sarah automatically generates SEO resources per store:

### Sitemap and robots

- Each store has its own **`sitemap.xml`** with product and public page URLs.
- The **`robots.txt`** file points to the correct sitemap based on the store domain or subdomain.
- If you use a **custom domain**, these files respect the configured host.

### Structured data

- Products include **structured data** (schema.org) to improve how they appear in Google and other search engines.
- Sarah automatically fills image, description, brand, barcode (GTIN), shipping, and returns when product data is missing.
- Under **Settings → Online Store → Advanced → SEO and Google** you can set return days, return shipping cost, shipping cap, and delivery/preparation times that Google reads from the schema.
- Complements basic store name, description, and logo configuration.

**Recommendation:** Keep clear descriptions, optimized images, product barcodes, and shipping/return settings aligned with how you actually operate.

### Canonical product URLs

Each product has a dedicated page URL:

- **Format**: `https://[your-store]/?product={id}` (`{id}` is the product's internal numeric identifier).
- **Legacy links**: if someone opens `/p/{id}`, Sarah automatically redirects to `?product={id}`.
- **Sharing**: share buttons (WhatsApp, etc.) use the product's canonical URL.
- **Sitemap**: `sitemap.xml` lists products in this same format.

Search, category, or pagination pages (`?q=`, `?category=`, `?page=`) are not indexed as separate URLs; the canonical points to the store's main listing.

## Analytics and tracking

In **Settings > Online Store**, **Analytics and tracking** section, you can paste measurement scripts:

### What's supported

- **Google Analytics** (gtag.js, inline Google Tag Manager, etc.).
- **Meta Pixel** and other providers that deliver `<script>` tags.
- Scripts with external `src` or inline code.

### How to configure

1. Copy the code from your provider (GA, Meta, etc.).
2. Paste it in the **Header scripts** field.
3. Save store settings.

### Behavior

- Scripts **only run on the public store** (what your customers see), not the admin panel.
- They load **after** the page has rendered, to avoid hurting speed (LCP).
- Sarah parses `<script>` tags from the pasted HTML and injects them in order.

> Only paste scripts from trusted providers. A malicious script in this field would affect your store visitors.

## Verification

After configuring, verify:

- ✅ Store URL works
- ✅ Logo and header display correctly
- ✅ Products appear in the store
- ✅ Prices are shown (or hidden) according to configuration
- ✅ Cart works
- ✅ Payments are connected (if applicable)

## Next Steps

- [Themes and Customization](/docs/shop/themes) - Customize appearance
- [Product Management in Store](/docs/shop/products) - Learn to manage products
- [Checkout and Online Payments](/docs/shop/checkout) - Configure payments in detail